Setting Priorities That Actually Hold
Urgent versus important becomes painfully clear when your calendar overflows. I once coached a designer drowning in pings; mapping tasks into the matrix revealed hidden strategic work. Within two weeks, she reclaimed mornings for deep design and doubled concept quality.
Setting Priorities That Actually Hold
Rank tasks from A to E—A must be done today, E can be eliminated. During a product launch, our team labeled everything overnight. Half the list vanished as Es. The relief was immediate, and the remaining As got the attention they deserved.